Thursday, August 20, 2009

"You are what you eat" is so 19th and 20th century

You are what you eat — the phrase — has been around for almost 200 years.

Some believe its meaning originated hundreds of years before that.

But now the operative phrase, we're told, is "You are how you eat."

Gulp.

Food-ology.com founder Juliet A. Boghossian's promise?

Pierce beneath the outer layer of best behavior.
Food-ology® links food habits to personality traits and ultimately, behavioral tendencies. You are HOW you eat®


D'oh!

And Boghossian's gaining traction.

In an Aug. 11 Yahoo! HotJobs article, Hiring Tricks That Job Seekers Must Know, we learn that recruiters and hiring managers are watching your manners — and other actions — to gauge whether you measure up to their standards.

They mind your manners.

Many recruiters use meals as a screening tool. "I know a recruiter who passed over a candidate because of the way they cut their meat during a lunch interview," says Varelas. (The candidate cut his meat all at once, not one piece at a time.) Juliet Boghossian, a behavioral food expert and columnist for Food-ology.com, teaches execs what they can learn by the way someone eats.

"By observing an individual's eating style or food habits, you can quickly reveal their character or judgment capacity, among many other behavioral facets," she says.


Take care to mind your p's and q's.

Wired.com's new style guide is on the back burner

Searching yesterday for an up-to-date new media style guide, I found a couple of April 2008 stories reporting that Wired.com had one in the works.

But those two reports — Wired plots a new style for Web journalists and A Style Guide for a New Media — were the only things I found.

Even Wired.com had nothing to report.

I contacted editor-in-chief Evan Hansen last night and received a rapid response via e-mail:

"this project was back burnered following some layoffs last year. we have no current ETA for a release at this time."

So, for now, I guess, we'll be sticking with The Associated Press Stylebook, The Chicago Manual of Style, common sense and the style sheet of our favorite organization, publication or client.

And we'll be waiting to see if and when Wired.com reboots its effort.