Snail mail: still alive and kicking in PR pitches?

Don't reject snail mail when you launch your media pitches, Dallas Morning News health care business reporter Jason Roberson advises.

One of three panelists at the Aug. 13 Dallas PRSA meeting, Roberson told members and guests that, in this age of nonstop texts, tweets, blog posts and e-mails, he enjoys receiving tangible pitches and, yes, he reads them.

Yep, Jason's a fan of non-virtual reality. Messages displayed on the processed fibers of dead trees. Stuff he can tear open and hold.

So, when the time is right, try to make your message stand out from the crowd by shipping it old school.

The U.S. Postal Service, FedEx, UPS or the courier service of your choice will thank you.

And so might your client.

Tweet, tweet Twittersphere

Everyone's heard of the blogosphere.

Today someone at the PRSA Dallas monthly meeting mentioned the Twittersphere.

The word's been around, but it was new to me.

Great neologism. Pretty cool new word, too.

I smiled when I heard Twittersphere.

What relevant word or term can you contribute to enlighten or amuse?